marketing

Marketers need to like advertising, not reject it, find inspiration from it and find out what customers want from it

The final consideration in sales is not how much money you have made, but how many people you have brought in and how many of those people you have brought in have been successful.

From a marketing perspective, it's better to give away anything than an experience

Users can choose different brands of home devices according to their preferences, and can also achieve "one screen to control multiple ends".

The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use

You must be precise before doing promotion

It seems that no one can avoid the fact that the technology updates too quickly in the information age - perhaps you still remember the days when Netflix used to send DVD subscriptions to users by email. Now it has become the world's most popular OTT streaming media service provider, with nearly 150 million users worldwide. Many consumers have tried to follow in the footsteps of Netflix, but these constantly changing technologies and products make people dizzy, and users are not very calm when making choices. But one thing remains unchanged: consumers want the best content at the lowest cost. The best content is available 24/7.

How can marketers go beyond the details and stand a little taller to see the big picture accurately so they can properly measure the roi of your marketing and media spend?