marketing

Users can choose different brands of home devices according to their preferences, and can also achieve "one screen to control multiple ends".

The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.

It is a way of expressing an emotion, a moment that is difficult to express in words, in just a few seconds

Branding is not a virtual image that can move consumers, it needs to be built on a qualified product

Marketing automation is growing steadily, and many companies are using it more to promote marketing. According to the research of Emailmonday, 51% of companies are currently using marketing automation, and more than half (58%) plan to use more marketing automation technologies.

How can marketers go beyond the details and stand a little taller to see the big picture accurately so they can properly measure the roi of your marketing and media spend?

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

Marketers need to like advertising, not reject it, find inspiration from it and find out what customers want from it

From a marketing perspective, it's better to give away anything than an experience

The community operation also needs the corresponding management rules, this rule can not be more, and not less