marketing

The final consideration in sales is not how much money you have made, but how many people you have brought in and how many of those people you have brought in have been successful.

Never think about your customers from your own point of view

Sales is about selling a product, whereas marketing is about selling a brand, and the core business skills of the two are different.

It is a way of expressing an emotion, a moment that is difficult to express in words, in just a few seconds

When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

Professional marketing company illustrates the importance of big data with strength

The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.

A business has to have a website of its own. The home page of this website is actually a large animation. When the content of the website can retain customers, that means your website is very good, gradually they will go slowly to find what they want.

In our highly connected digital world, an all-round marketing approach can help brands bridge the gap between online and offline consumer behavior. However, promoting an effective multi touch strategy has its unique challenges, and our strategy is often effective only when we know it.