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Home > Marketing > Learn Marketing from Elon Musk: Tesla's Zero Budget Earns the Eyes of the World
Marketing

Learn Marketing from Elon Musk: Tesla's Zero Budget Earns the Eyes of the World

In February 2018, many people's social circles were wiped out by an exciting news, that is, Elon Musk's SpaceX successfully launched the Falcon Heavy Rocket, which brought mankind closer to the dream of exploring space.

Last updated: May 16, 2025

In February 2018, many people's social circles were wiped out by an exciting news, that is, Elon Musk's SpaceX successfully launched the Falcon Heavy Rocket, which brought mankind closer to the dream of exploring space.

It has to be said that there are always a few people who change history. Elon Musk is such a person between genius and madman. He is not only a technology maniac, but also a business wizard. For example, a brand new red open top Tesla flew into space with a rocket. Musk also made a "driver" named Starman for the open top car, which is actually a camera lens, Through the lens, you can experience the shock of driving a sports car in space, and also let Tesla enter the eyes of the public all over the world.

On this day, as people all over the world are amazed at Elon Musk's craziness and power, people also remember the first red Tesla that entered space in human history. Elon Musk also remembered to remind everyone on social media that besides the rocket launch, there is another car to watch: the perspective of the launch control room. Obviously, another car is flying in Earth orbit.

SpaceX broadcast the rocket launch live. In less than 24 hours on YouTube, the number of viewers exceeded 700000, which is the second most watched live broadcast ever. As this Tesla goes around the earth, no one can ignore its existence. According to Space.com, it was originally expected that this vehicle would "fly" 250 million miles from the Earth to Mars, but because the launch of the rocket carrying this Tesla was not well controlled, it suddenly crossed the orbit of Mars and directly entered the asteroid belt.

Looking at the history of automobile, which other automobile brand has experienced such a historic moment and attracted the attention of people all over the world, but ultimately, this is a "zero budget" publicity! Tesla has made history without spending a penny.

On social media, most of the audience held a positive attitude towards the successful launch of SpaceX. Many people were excited that the United States could finally return to space, and they did not forget the Tesla.

Tesla's marketing style is very similar to Elon Musk's personal style - Tesla never spends money on advertising. It is cool enough, innovative enough and advanced enough to attract people. Like Elon Musk himself, its existence is news. Therefore, there is a funny saying that people are advertising and Tesla is Ad averse.

Tesla does not advertise itself, but likes to mobilize fans, and launch advertising UGC activities among fans, so that many fans can make advertisements for Tesla. Many Tesla fans have really won Elon Musk's heart. For example, one of Grandma's three award-winning works in 2017 is "Spaceships. For Earth", which talks about the astronaut dream of an ordinary person living in the suburbs.

Modern Spaceship, an impressive fan work in 2014, is also about human exploration of space.

Now Elon Musk really helps fans realize their dream of driving Tesla Bin Laden into space.

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